Marketing Campaign
As an exhibitor at Softworld you will receive an unrivalled level of promotional support through our multi-channel marketing campaign. Each campaign includes:
- 17,000 direct mail pieces
- 330,000 emails
- 450,000 print adverts (ots)
- 390,000 online adverts (ots)
- 550,000 (ots) editorial coverage in print and online mediums
Which adds up to over 1.7 million opportunities to find out about Softworld and our exhibitors.
(ots = opportunities to see, ie: circulations of magazines)
Softworld's marketing reach
Softworld draws upon a unique database of previous visitors and registrants as well as the members and subscribers of our event partners.
We have close links with industry bodies and associations including The Institute of Payroll Professionals and ICAEW IT Faculty and enjoy strong support from our in-house titles such as Computing plus a variety of external media partners including Pay Magazine and Personnel Today.
We also work closely with industry figurehead Dennis Keeling who will promote Softworld on his new software comparison webiste - Business Software Intelligence.
Join our networks
A third of our visitors first hear about Softworld through colleague recommendations. To help build on this excellent word of mouth we will also be promoting Softworld through social media and online communities including Linkedin, Facebook, YouTube and Twitter.
