Marketing Campaign

As an exhibitor at Softworld you will receive an unrivalled level of promotional support through our multi-channel marketing campaign.  Each campaign includes:

  • 17,000 direct mail pieces
  • 330,000 emails
  • 450,000 print adverts (ots)
  • 390,000 online adverts (ots)
  • 550,000 (ots) editorial coverage in print and online mediums

Which adds up to over 1.7 million opportunities to find out about Softworld and our exhibitors.

(ots = opportunities to see, ie: circulations of magazines)

 

Softworld's marketing reach

Softworld draws upon a unique database of previous visitors and registrants as well as the members and subscribers of our event partners. 

We have close links with industry bodies and associations including ICAEW IT Faculty, ICAS, ACCA, ACPA and IPP and enjoy strong support from our in-house titles Accountancy Age, Financial Director and Computing plus a variety of external media partners. 

We also work closely with industry figurehead Dennis Keeling who will promote Softworld on his new software comparison website Business Software Intelligence.

 

Join our networks

A third of our visitors first hear about Softworld through colleague recommendations.  To help build on this excellent word of mouth we will also be promoting Softworld through social media and online communities including Linkedin, Facebook, YouTube and Twitter.

 

 

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